How to AI Score.
The AIRRNK AI Score is a 47-point rubric, weighted against real citation-rate data. Most sites score 40–60 on first scan. This is the checklist that reliably moves that number to 70+ inside two weeks.
- 01
Ship llms.txt (5 points)
A well-formed llms.txt is a 5-point lift out of 100 on our rubric, and it's the fastest fix you can ship. See [How to set up llms.txt](/how-to/setup-llms-txt).
- 02
Add FAQ schema to three pages (4 points)
FAQPage JSON-LD on your top three pages. Five to eight questions per page, each with a 40–120 word answer. See [How to add FAQ schema](/how-to/add-faq-schema).
- 03
Rewrite your H1s as answers, not taglines (2 points)
'Introducing Acme, the tool your team will love' is a tagline. 'Acme is a Shopify analytics tool used by 3,400 stores' is an answer. Rewrite your top five H1s to be declarative statements with the brand name and one specific claim.
- 04
Surface hidden reviews and testimonials (2 points)
If your reviews lazy-load or live inside a JS-only carousel, crawlers never see them. Move them into the initial HTML. Even a static list of three quotes with names and company names is worth more than an animated widget with twenty hidden reviews.
- 05
Add dates and authors to every article (3 points)
Dated, bylined articles are weighted substantially higher in the freshness + authority pillars. Go through your blog and add dates + author attribution (with a linked bio page) to every post. This is a rote fix but the point gain is large.
- 06
Write one unique-claim page per week (4 points over 2 weeks)
Each page contains a blockquote with a specific, verifiable, brand-attached claim. 'Acme processes 240M invoices per quarter' or 'Acme is the only Shopify app with native Google Merchant integration'. These pages disproportionately drive citations.
What to expect
The full checklist produces a 16–24 point AI Score lift in our data, measured 14 days after completion. The variance is driven almost entirely by step 6 — unique claim pages compound differently depending on how well they're surfaced in your internal link graph.
What is How to improve your AI Score by 20 points in the context of AI SEO?
How to improve your AI Score by 20 points describes one piece of the larger Generative Engine Optimization (GEO) problem — measuring and fixing how ChatGPT, Claude, Perplexity, and Gemini talk about a business. GEO differs from classical SEO because LLM answers do not return a list of links; they return a paraphrase, and the signals that get you inside that paraphrase are different.
How does AIRank measure how to improve your ai score by 20 points?
AIRank's Observer agent queries ChatGPT, Claude, Perplexity, and Gemini daily with the prompts your customers actually use and logs every mention. The Scanner agent then walks your site the way an LLM does — 47 signals across headings, schema, entity mesh, and source trust — and flags the specific gaps driving the result.
Why does how to improve your ai score by 20 points matter for AI visibility?
Roughly 42% of B2B buyer research now starts inside an LLM (Forrester 2026). Pages that do not satisfy the GEO signal set get paraphrased without attribution or omitted from answers entirely — a situation Aggarwal et al. (Princeton, 2023) measured as a 30-40% citation gap against pages that do.
What is the fastest way to improve how to improve your ai score by 20 points?
Start by running a free AIRank scan to surface the three highest-leverage fixes for your domain, then ship them through the Injector agent in a single click. Most teams see their first fix land within 12 minutes of install; citation lift typically shows up in weeks two and three once assistants re-crawl the edge-rewritten HTML.
Written by
The AIRank Editorial Team
Research & editorial, AIRank
The AIRank editorial team runs the 47-point scanner, the Observer pings, and the GEO research programme every week. Writing is reviewed by the core engineers who build the Injector, Blaster, and Surgeon agents.
About the team →